SOCIAL MEDIA MANAGEMENT
Start growing your brand on social today
Social Media is the easiest and most convenient way to connect to your potential client, as it's already part of their daily routine.
We can help you efficiently reach your target audience by combining Social Media Management and Social Media Advertising on Facebook, Instagram, and LinkedIn channels.
Our social marketing service include
strategy development
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Keyword research
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Persona & Market research
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Definition of KPI's (Key Performance Indicators)
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Buyer's journey development
social profile setup
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Social Profiles optimisation
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Evaluation & Optimisation of content (if aplicable)
content creation
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Content calendar
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Content creation
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Distribution
paid advertising campaigns
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Content development
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Structure campaign
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Tracking results
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Campaign optimisation
social customer care
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Screening and reviewing content related to your business
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Interaction with costumers
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Provide the company's information and updates
marketing analytics & data
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Monthly review and improvement recommendation
How it works
BRIEFING
We will do lots of research to develop personas for your practice, conduct extensive market research to understand your competition and identify where your potential clients are hanging out.
We are going to dive deep into your needs, products and services and define clear metrics base on your current goals, e.g.:
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Increase Brand Awareness
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Lead generation
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Grow the brand's audience
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Increase traffic to your website
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and more
Campaign preparation
content strategy
With all that information on our hands, we can understand the process of your ideal client, from the moment of the first contact to actually hiring you. This is the moment we can develop a content strategy for each stage of the process:
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Top of funnel: this is the awareness stage. Your potential client identified their problem but still doesn't know how to solve it. Therefore they aren't ready to start the hiring process.
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Middle of the funnel: the intermediary stage of the hiring process. The prospects are aware of the problem and have the intention to solve it. This is where they become more interested in your solutions.
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Bottom of the funnel: This is where your prospect is well educated about the possible solutions for their problem and are ready to hire.
With the content calendar, we make sure the content is consistently distributed across the platforms. You can also opt to increase the number of people reached through ads & paid social media(budget not included in the price).
content creation & distribution
Once the Social Media strategy is approved, we will start creating industry-specialised content that inspires and engages your audience.
Generating diversified formats of content will add more value and help us understand what your audience responds best to, e.g.:
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Image
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Videos
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Social media posts
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User-generated content
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Infographics
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and more.
We will also make sure that the comments and queries are replied to as soon as possible, keeping your community engaged.
paid social media (OPTIONAL)
Although it's possible to grow your community organically, we highly recommend combining the efforts with sponsored content to see faster results. Paid social media allows you to target &grow your audience, gather valuable insights and drive more traffic to your website, converting them into potential clients. Examples of paid social media:
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Display ads
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Sponsored content
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Influencer or brand-generated content
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Pay-per-click advertising
The budget for the campaigns are not included in the price
Analytics & content management
The next stage is analysing the performance and impact of the campaigns based on goals previously defined.
A Social Media strategy is a dynamic document. Constant analysis is crucial to refining and improving in real-time, and it helps define new goals, gain insights and find opportunities for improvement.
In parallel, the content is constantly revised and updated, considering new information and performance.
LET'S BE SOCIAL!
Need a complete marketing service?
Check out our marketing packages and find the best solution for your practice!
