Michael SenaDigital marketing for architects - how does it work?You may have seen your competitors and their logos on some local architecture exhibitions, but that’s only the visible part of the...
Michael SenaSetting a marketing goal for your architecture firmmarketing-goals-for-architecture-firmYour marketing activities have to be aligned with the strategic plans you have for your architecture...
Michael SenaArchitectural marketing: B2B vs B2CThe marketing scope and the channels used vary considerably, depending on the type of practice. Although there are many criteria to...