Pay Per Click ads & Social Media sponsored content
Developing interest organically takes time and has its limits. Pay per click campaigns and sponsored content allows you to reach your clients quicker and at scale. Sometimes they may even direct to you customers ready to hire your service straight away!
Our PPC service include
landing page optimisation
Landing page development
ad setup - image & copy
Development of ads/sponsored content
analysis & optimisation
Ads report with improvement recommendations
How it works
Determining which platforms your customers use
Choosing the best media for your goals (i.e. developing future client base vs driving almost instant sales)
Establishing an appropriate budget
landing page creation
Originating sales funnel and establishing/confirming sales process
Creating a landing page or enabling direct contact
Creating ad copy and graphic/thumbnail up to the platform standards using company branding resources
Ad set up
Optimising campaign parameters (bids, optimisation target, campaign length, budget distribution across the period, advertising hours)
Precise segmentation: demographic, keyword and group/fan page targeting
A/B testing (depending on the budget) and tuning ads for better efficiency
Discussing the results and your feedback on client interactions
Sharing the analytical results and enabling audience retargeting if agreed on tag/pixel tracking
Google Ads (search results & websites)
Need a complete marketing service?
Check out our marketing packages and find the best solution for your practice!
Frequently asked questions
I have never used paid advertising. How do I make sense of it?
What is the right budget to test the advertising?
How long will I have to wait to receive customers?
Which advertising platforms should I use?
What are the benefits of using your services compared to running ads on my own?
We will make sure your ad spending is used efficiently and that your brand image is maintained at a high level. It is easy to burn money on ads and damage your reputation.
How do you charge for running ads?
Do you guarantee the results?
We always deliver you the best in class work on our site and make sure to include you in the process. As the results depend on a number of factors outside of our influence (such as clients spending patterns, competition, time, brand value & goodwill and many other), we can only guarantee you high-standard execution of the process.
Can I pay you after clients pay me?
Will you connect me with the clients ready to make a purchase?
What should be my involvement in the advertising and sales process?
We will interview you to establish your advertising goals & budget and discuss your service scope and ideal customer profile.
Are there any limitations to advertising timeframes?
Will advertising as an architect hurt my reputation, especially in challenging times like now?
No, the right form of advertising will only benefit your reputation. People need the services you deliver and would like to learn more about them. Advertising to relevant groups of people makes it easier for them and provides them with the knowledge they are looking for. Even in times of economic downturn, there is a demand for interior design & architectural services. Especially when people spend more time at home, it doubles as a home office, studying area & leisure space. Also, businesses need to plan and adequately roll out adjustments to accommodate the changes to operational restrictions