paid advertising
Pay Per Click ads &
Social Media sponsored content
Developing interest organically takes time and has its limits.
Pay per click campaigns and sponsored content allows you to reach your clients quicker and at scale.
Sometimes they may even direct to you customers ready to hire your service straight away!
Our PPC service includes
campaign strategy
-
Keyword research
-
Audience target
landing page optimisation
-
Copy
-
Landing page development
ad setup - image & copy
-
Development of ads/sponsored content
-
Ads placement
analysis & optimisation
-
A/B test
-
Ads report with improvement recommendations
How it works
Advertising strategy
-
Determining which platforms your customers use
-
Choosing the best media for your goals (i.e. developing future client base vs driving almost instant sales)
-
Establishing an appropriate budget
Campaign preparation
landing page creation
-
Originating sales funnel and establishing/confirming sales process
-
Creating a landing page or enabling direct contact
-
Creating ad copy and graphic/thumbnail up to the platform standards using company branding resources
Ad set up
-
Optimising campaign parameters (bids, optimisation target, campaign length, budget distribution across the period, advertising hours)
-
Precise segmentation: demographic, keyword and group/fan page targeting
Running ads
-
A/B testing (depending on the budget) and tuning ads for better efficiency
-
Discussing the results and your feedback on client interactions
-
Sharing the analytical results and enabling audience retargeting if agreed on tag/pixel tracking
AD PLATFORMS
-
Google Ads (search results & websites)
-
Facebook Ads
-
LinkedIn Ads
-
Instagram
-
Pinterest
Need a complete marketing service?
Check out our marketing packages and find the best solution for your practice!
